ZOË
ZoË is a paid media strategist who blends creativity with data to help brands grow. After starting her career in marketing, she quickly found her passion in paid advertising — where strategic testing, strong creative, and performance come together. She specializes in Meta ads (Facebook & Instagram), partnering with e-commerce and service-based brands to build intentional, conversion-focused ad strategies that drive real results.
Ads Manager
LINDSEY
Before going full-time in photography, Lindsey worked in corporate marketing, but she knew she had more creative potential to unlock. Her journalism background includes on-camera work, copywriting, interviewing, magazine editing, and marketing strategy across all forms of storytelling. In 2021, she quit her 9-5 to grow her photography business and pursue her passion full-time.
Lindsey has 11+ years of marketing experience across diverse industries, which most photographers can’t offer.
Lead Photographer
LINDSEY
ZOË
OLIVIA
BEFORE PHEEL, OLIVIA WAS STUCK IN A CORPORATE SETTING WHERE SHE KNEW SHE WASN'T USING HER FULL CREATIVE POTENTIAL. SHE WANTED A CAREER CHANGE AND STARTED WORKING FOR PHEEL AS A PART TIME FREELANCER IN JULY 2021 WHILE CONTINUING TO WORK HER FULL TIME CORPORATE JOB. THAT SUMMER SHE DOVE DEEP INTO CONTENT CREATION + DESIGN AND TAUGHT HERSELF HOW TO CREATE AMAZING HIGH QUALITY CONTENT FOR PHEEL CLIENTS. WITH NO PREVIOUS DESIGN EXPERIENCE OR EDUCATION, SHE USED HER CREATIVE ABILITY AND VISION TO DEVELOP HER SKILLS. IN SEPTEMBER 2021, KAILEY HIRED HER FULL TIME SO SHE GOT TO LEAVE THAT 9-5 AND FULLY PURSUE HER PASSION WITH PHEEL.
Senior Social Media Manager, Lead Designer
OLIVIA
KALLI
Kalli worked several corporate style jobs that didn't leave her feeling fulfilled.. She always knew she was a creative at heart, but decided to major in Communications to pursue a path in writing. After graduation, she started working as a listing coordinator for a real estate office. About a year later, she realized she had to listen to her heart and follow her true passion - design. More specifically, branding + web design and content creation. Over the next few years, she continued developing these skills, landing some of her dream clients and then, of course, her POSITION at Pheel.
Lead Designer, Branding Specialist
KALLI